The collaboration between American Express and its Global Brand Ambassador, Lin-Manuel Miranda, continues after the commercial directed by Tom Hooper launched in August. The goal is to help bring awareness to the Shop Small movement and expand its presence in Puerto Rico, and Miranda will star in this year’s Small Business Saturday® television ad, debuting in November.
“Communities like mine, Washington Heights in New York City, are made special and unique by small businesses. I’ve stayed in my community because neighbors are family, commercial strips are vibrant with bakeries, restaurants serve food as if your grandmother made it, and bodegas are stocked with what you need. I’m excited to join American Express in celebrating Small Business Saturday this year, as they make communities stronger by supporting local business owners like my pharmacist Manny and my barber George.”
November 24, 2018 marks the ninth annual Small Business Saturday®,to know more about it read the press release.
Below, check the behind the scene video of the campaign and, in our Gallery, a promotional photo and the screen captures of the video.